Jerry L. Gross, a PR and marketing executive with extensive international experiences, is a key creative and professional resource at Internet Marketing Solutions of America.  Gross helps IMSA clients create targeted public relations and media programs and develops promotional campaigns using communication tools ranging from traditional media advertising to sports and event marketing, the world's fastest-growing marketing function.

The IMSA executive draws upon his global track record of 30 years of widely varied experience in all phases of marketing communications.  He has a solid understanding of technologies important to Internet enterprises.  Hi background includes international PR responsibility for the Hewlett-Packard Company's computer organizations, the General Electric Company's aerospace groups, and National Semiconductor's consumer electronic businesses.

As an example of his ability to make innovative use of technology, he created the concept and let a multi-vendor team which developed an on-screen TV graphics system to improve television coverage of yacht racing.  The computer-based scoring and event information system was the basis of ESPN's "SailTrack" on-screen 3-D graphics system used during the last three America's Cup races.

Gross also created and led the development of "GolfStats", a personal computer-based electronic leaderboard and event information system used at many PGA and LPGA golf tournaments.

This IMSA professional is available to counsel client management teams on how to deal effectively with the media.  Gross can familiarize company spokespeople with "how to get ink", "how to be quotable", "the art of the TV and radio sound bite", and how to be both comfortable and effective as in dealing with media as a spokesperson and interview subject.  Gross also can work with you to develop executive events, management forums, CEO summits, media seminars, customer and strategic partner workshops, executive retreats, etc., that can position your company as a world leader in it's field.

He began his career as a reporter with UPI, where he was an award-winning news writer and editor in wire service bureaus in the Southwest and Midwest.  Gross has done work around the world for both corporate clients and events.  His list of client experience includes:

ESPN The Golf Channel
Air Touch Cellular Trimble Navigation
Motorola Hewlett-Packard
Sun Microsystems SportSense
FutureGolf Exceller golf schools
Players Edge golf schools P.R.O. golf schools
Strategic Links executive golf programs Dimension Z custom golf clubs
Albuquerque Geckos Professional Soccer Team Sandia Motorsports Park
The World Rugby Classic Admiralty Bay resort at St. Kitts and Nevis
Santa Cruz Yachts The Royal Bermuda Yacht Club
St. Francis Yacht Club in San Francisco America's Cup 1988, 1992, and 1995
World Cup 1994 and 1998 The Brut Cup Sailing Series

The International Sailor's Association

Internet Marketing Solutions of America, Inc.

To contact Jerry, e-mail him at jerry@imsa-inc.com